Why ProofOf.AI Run Manager Platform About Nicole Live Demo Book a Call →

Sound
familiar?

Managing multiple groups — your staff, your field workers, your clients — across manual processes and spreadsheets. No real visibility. No data to help you see the trouble coming. If you are exhausted by your own operation — your client probably is too.

ProofOf.AI finds the broken process between you and your client, builds an AI-powered platform to fix it — and then helps you turn that into a service you can sell back to your customers.

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14
Days to deploy
25+
Years experience
AI
ready
No tech background needed
Operations
Operationalise your entire business
Customer
Transform how your clients experience you
Commercial
Productise your processes as services
Revenue
Sell them back to your customers
Scale
Anything is possible — we'll prove it
The AI shift is already happening

Don't get left behind.

Australian businesses are moving fast. The ones that don't are already falling behind on productivity, client experience and competitive position.

45%
increase in profitability for SMBs that move from basic to intermediate AI use
That figure jumps to 111% for businesses reaching full AI enablement. Deloitte Access Economics, November 2025.
80%
of Australian small businesses are using or planning to adopt AI
The shift from "nice to have" to "must have" is already underway. BizCover Australian Small Business Report, 2025.
5%
of Australian SMBs using AI are fully enabled to realise its benefits
Two thirds are using AI — but almost none are doing it in a way that drives real business outcomes. Deloitte Access Economics, 2025.

ProofOf.AI is your fast on-ramp. Live in 14 days.

📅 Book a Discovery Call
Our guiding principles

How we work.
What you can expect.

01
We understand your business before we touch the technology.
We embed ourselves in how you operate — your people, your clients, your pressure points. The technology follows. It is never the starting point.
02
Simplicity is the hardest thing to build. We build it anyway.
Every person who touches what we build — your staff, your field teams, your clients — gets something designed for how they actually think. If it needs a manual, we have not done our job.
03
We are in it with you. Before, during and after.
From the day your platform goes live, we are on standby. Real support, direct line, when it matters. Not a ticket system. Not offshore. Us — the people who built it.
04
AI without commercial judgement is just expensive noise.
We bring 25 years of senior commercial leadership to every engagement. Every decision is tested against one question: does this create a real business outcome? If not, we do not build it.
The model

Four steps.
One repeatable machine.

01 — DISCOVER
Map your operation
We run a commercial diagnostic to understand your business and how it operates. Every handoff, every pain point, every place the client experience falls short.
02 — DEFINE
Agree the brief
Features prioritised. Data structure confirmed. You approve the brief before a single line of code is written.
03 — DESIGN
Build for humans
Built to be used on day one with no training. Your people, your workflows, your language — not ours.
04 — DELIVER
Live in 14 days
Deployed in 14 days. Any phone, tablet or laptop. No app store. No installation. Backed by 25+ years of commercial experience — live from day one.
Success story · Real estate · Live now

Run Manager.
Saturday, sorted.

12,000+ real estate agencies across Australia coordinate teams who manually place temporary "boards" on streets on the day of auctions — and must collect them within a strict council time limit. They run this operation on WhatsApp, phone calls and spreadsheets. Every one of them has the same broken Saturday. Run Manager fixes it.

📍
Know where every auction board is. At every moment.
Live dashboard — all properties, all workers, all statuses updated in real time as placements are confirmed in the field.
🏢
Agencies stop calling. They check their own portal.
Every agency gets a secure login — the status of their boards only. Mark sold, request photo proof, download their confirmation report. You stay out of the middle.
🚗
Field workers have everything on their phone.
Their run, one-tap navigation, photo confirmation, instant issue flagging — no phone calls, no WhatsApp chaos.
📸
Photo proof — you control what agencies see.
Every placement photo lands with the coordinator first. You decide what gets shared, with whom, and when.
📄
End-of-run report. One tap. No Saturday night admin.
Auto-generated from live data the moment your last worker confirms their final stop.
Run Manager · Live demo
30
Properties
10
Agencies
14
Boards out
2
Overdue
47 Maple St, Richmond
Ray White · 11:00am
Out ✓
83 Elm Rd, Kew
Hocking · 2:00pm
Pending
42 Pine St, Prahran
Nelson · 1:00pm
Overdue
▶ Open Live Demo Get Run Manager
Three roles. One platform.

Every person sees
exactly what they need.

📋
Coordinator
Mission Control
Full visibility across every worker, property and agency. Overdue alerts, photo approval, post-auction management and end-of-run reports — one dashboard, nothing missed.
🚗
Field Worker
In the Field
Their run only. One-tap navigation, photo confirmation for every placement, instant issue flagging. Any phone. No installation. No training required.
🏢
Agency
Client View
Secure PIN — their boards only. Mark sold, request photo proof, download confirmation reports. Completely isolated from every other agency on the platform.
The founder
"The technology finds the gap. The commercial discipline turns it into a business."

Having held senior leadership roles at Telstra, Optus, CyberCX and APEX Growth Advisory, I kept seeing the same thing — the process between a business and their client had quietly stopped working, and nobody had the time or the tools to fix it.

AI has made it possible to fix these problems fast, at lower cost, and at scale. ProofOf.AI combines 25 years of commercial growth experience with AI-powered platforms — and turns the result into a SaaS product any business in the vertical can use.

Run Manager is live with our first client — one of an initial cohort helping us validate the model across real estate. It is vertical one of many.

Nicole Key — Founder, ProofOf.AI
Nicole Key
Founder · ProofOf.AI
📍
Location
Melbourne, VIC
⏱️
Experience
25+ years senior commercial leadership
🏢
Previous roles
Telstra · Optus · CyberCX · APEX
🏗️
Registered
ABN 93 944 605 320 · ASIC 2026
📅 Book a call with Nicole
Try it now

See Run Manager live
on your phone.

Open on any device. No download. Enter a PIN to explore any role.

Coordinator
Full dashboard
0000
Field Worker
Janelle's run
1001
Agency
Ray White portal
2001
▶ Open Live Demo
Get in touch

Let's talk about
your operation.

Every conversation starts with understanding your process — not pitching a product. Whether you're running sign placements, logistics, field services or any operation with a messy handoff between your team and your client.

✉️
Email
[email protected]
📞
Phone
+61 400 410 823
▶
Live demo
emerald-andrea-37.tiiny.site
✅ Message sent — Nicole will be in touch within 24 hours.
Built in. Ready to go.

Everything your clients need.
Everything you need to run it.

📚
Knowledge Hub
Your team. Trained. Always up to date.
Role-based training guides for coordinators, field workers and agencies. Nicole updates once — every client gets it instantly. Resellers embed it directly into their own website with one line of code.
✓ Coordinator, field worker & agency guides
✓ Saturday run day protocol & P1–P4 support tiers
✓ One embed code — drops into any website
🎫
Support
A five-step model. From first contact to resolved.
Every issue follows a structured path — acknowledged, triaged, solved, escalated if needed, and remediated within 24 hours if a platform change is required. Saturday run day P1 issues skip straight to escalation. No queue.
1
Response
Ticket received and auto-acknowledged immediately
2
Triage
AI classifies priority P1–P4 and routes accordingly
3
Solution
Knowledge hub and AI resolve most issues instantly
4
Escalation
Complex issues escalate for expert consultation
5
Remediation
Any platform change delivered within 24 hours
🔐
Client Portal
Your clients. Their own secure space.
Every client gets a branded portal — billing, contracts, training and support in one place. See your current plan, raise a ticket, access the knowledge hub or explore Phase 2 options.
✓ Billing, invoices & contract in one place
✓ Raise support tickets & view history
✓ Phase 2 module discovery & enquiry