Commercial Growth Architect | AI Strategy & Execution | Data Intelligence | Revenue Operations
proofofai.ai
THE POSITION
Ambition is easy. The engine to deliver it, is not. I build that engine, to harness the power of AI so your business and its people can reach their true potential together.
01
Background
I am a commercial architect and technology futurologist. My career has run through some of Australia's most complex commercial environments: nine years at Telstra, finishing as Head of Global Sales Strategy and Capability behind 1,200 enterprise sellers across multinational accounts, then executive roles at Optus, Phriendly Phishing (CyberCX), illion and NCS Group (Singtel).
One thread runs through all of it. I design and build the commercial and operational architecture that lets a business grow with discipline and confidence. Revenue operating models, CRM transformations, systems integration, process design, workflow automation, capability frameworks. Delivered at scale across telco, cybersecurity and SaaS, for organisations from start-ups and SMEs through to enterprise, in both corporate and advisory settings. What has changed is the multiplier. I now put AI to work inside that architecture, turning hard-won commercial discipline into the intelligence, speed and decision-grade data that let ambition scale.
The problem I am usually brought in for is not an AI problem. It is an operating problem, and it existed before AI arrived. Work that repeats but is still done by hand. Knowledge that lives in one person's head. Systems that decide what the business is allowed to do. AI is simply the most capable tool we now have for removing that friction.
None of this is technology for its own sake. The position is augmentation, not replacement. The point is always people. I build so that the people inside a business, and the business itself, succeed together, with the capability, confidence and tools to do their best work.
25+
YEARS COMMERCIAL
SUCCESS
$340M
CONTRACTS
WON
PERSONALLY AS FRONTLINE SELLER, AT TELSTRA ALONE
150%
AVERAGE BUSINESS
GROWTH
70+
BUSINESS TRANSFORMATIONS
DELIVERED
02
What I Do
ProofOf.AI is the business. Three practices sit underneath it, each with a defined job. APEX creates the strategy. The delivery practice activates it. PurposeOf.AI takes AI to the individual rather than to the organisation.
THE BUSINESS
ProofOf.AI
One method across all three practices: Discover, Define, Design, Deliver, with a sign-off between every stage. Delivered wherever you are, on your infrastructure.
STRATEGY PRACTICE, B2B
APEX Growth Advisory
Maps the gap between where the business is and where it wants to go, then decides what to build and in what order. Diagnostic review, AI readiness and maturity, strategy development, AI strategy and investment plan, phased roadmap. Also runs the sales team transformation sprints: Licence to Sell, Licence to Certify, Licence to GO.
Owns Discover and Define
DELIVERY PRACTICE, B2B
ProofOf.AI Delivery
Builds it and gets it into the hands of your people. AI delivery and consulting, workflow automation, business application development, system integration and data intelligence, reseller services. ResponseAI, the staff AI governance layer, sits here.
Owns Design and Deliver
CONSUMER PRACTICE, B2C
PurposeOf.AI
Takes AI to individuals and to the people inside a business, so the person gets the capability rather than only the organisation. BYOAI: RiseAI, plus pathway services, community and partner network.
In development
APEX GROWTH ADVISORY
AI Strategy and Commercial Advisory
I run a diagnostic review, map current state to future state, and define a phased roadmap from quick wins to full transformation, across commercial, operational and technical. Not AI for AI's sake. Strategy that lands with impact and is commercialised. For organisations that sell, this extends into short sprint sales team transformation programs: Rapid Onboarding to Licence to Sell, AI-led compliance and certification training to Licence to Certify, and Program Prosper sales activation to Licence to GO. Each targets one point in the sales team lifecycle rather than running as a long transformation program.
PROOFOF.AI DELIVERY
AI Execution and Platform Build
Purpose-built platforms and AI workflow automation that deliver the strategy. Built to your specific workflow, your governance model and your IT architecture. A sign-off at every stage. A commercialisation lens on every engagement.
TOGETHER
AI-Led Business Transformation
Advisory and execution under one discipline. Mid-market to enterprise. Governed. Commercially disciplined. The AI layer makes transformation achievable at a cost that was not possible five years ago. The commercial architecture ensures it sticks.
BYOAI
BRING YOUR OWN AI
PURPOSEOF.AI & PROOFOF.AI DELIVERY · IN DEVELOPMENT
Staff-led AI adoption, enabled, safe and responsible
Your people already bring their own AI to work. RiseAI is designed to let them use any model anywhere, on any device, and sits under PurposeOf.AI. ResponseAI is the layer that gives the organisation the visibility and governance to allow it, and sits under ProofOf.AI Delivery. Both are in active development and neither is available for deployment today. Engagements start with a paid discovery.
RISEAI · FOR YOUR PEOPLE
In development
The home AI experience, brought to work
Designed as one workspace across every major model, Claude, GPT, Gemini, Grok and more. Your people bring the AI they already use, with working memory that carries their context across sessions and devices. A browser-based progressive web app, mobile first, with nothing to install.
Under PurposeOf.AI. In development, not available to deploy today.
RESPONSEAI · FOR THE ORGANISATION
In development
Visibility and governance over the fleet
The layer designed to let an organisation enable RiseAI safely and in view. Admin console, single sign-on, policy controls and compliance reporting. Oversight sits at the metadata level, built to protect your people rather than monitor them, and sensitive data is held back and scrubbed before anything leaves.
Under ProofOf.AI Delivery. In development, not available to deploy today. Entry point is a funded discovery.
Your people's content is sent straight to the AI provider. ResponseAI governs through metadata, not the content. Sensitive and company information is held back before anything leaves.
03
How I Work
01
APEX, STRATEGY PRACTICE
Discover
I map the current state across people, process and systems. I identify where the friction is, where the data is disconnected and where growth is being capped by operational infrastructure rather than market opportunity.
02
APEX, STRATEGY PRACTICE
Define
I design the future state architecture and the phased roadmap. Every AI investment is mapped to a commercial outcome. Every phase is scoped and signed off before work begins. No surprises, no scope creep.
03
PROOFOF.AI DELIVERY
Design
I design and build purpose-built AI agents, workflow automation and intelligence platforms that connect existing systems without replacing them. Everything is built and proven in an isolated test environment before it touches live data.
04
PROOFOF.AI DELIVERY
Deliver
I deploy, embed and maintain. The system is hosted on your infrastructure. Your data stays under your control. You own the output. The ongoing relationship ensures the system grows as the business grows.
04
What I Build
Across current and recent engagements, here is what I design and build. Where something is still in development I say so.
The AI your people already use becomes a governed business asset, not a blind spot.In developmentBYOAI, the staff-led AI model: two products designed to turn the pull toward AI inside a workforce into a governed asset. RiseAI is a multi-model workspace built to let people bring their own AI to work, with working memory that carries across sessions and devices. ResponseAI is the layer built to let an organisation enable and govern it, with admin controls, metadata-level visibility and compliance reporting. Both are in development. Engagements begin with a paid discovery, not a deployment.
Leadership gets a real-time view of the business, with the work happening underneath.Multi-agent AI frameworks: purpose-built agent architectures spanning service, operations, product and finance functions, connected into a single operational dashboard that gives leadership a real-time view of the business.
Run the business from one live operating view, not a stack of reports.Data intelligence and revenue operations: connecting disparate systems across service, supply chain, operations, product and finance into a single end to end intelligence layer. Decision-grade data flowing to leadership in real time across every functional area. Not a reporting tool. A live operating view of the entire business.
The systems you already own start working as one, modernised and more intelligent.System integration without replacement: connecting legacy and modern systems into a unified data pipeline using no-code workflow automation. No ripping out existing platforms. No expensive re-platforming projects.
The right AI for each task, so you are not overpaying or waiting on the wrong model.Multi-model AI routing architecture: designed to direct different tasks to different AI models based on cost, speed and reasoning requirements. The right model for the right task, not one model for everything.
05
Connecting the Technology Layer
Most businesses I work with are not short of technology. They are short of connection. The systems exist. The data exists. What is missing is the intelligence layer that ties it all together into something a leadership team can actually run the business from.
THE STRATEGY
Start with the infrastructure you already have.
Through integration I build the intelligence layer on top of the systems you already run, and automate the manual processes that cause the friction. What you own becomes the foundation, not a cost to replace.
End to end system integration: I map every data source across the business, identify where the connections are broken or missing, and design the architecture that brings them together. No ripping out existing platforms. No expensive re-platforming. The systems you already have, connected properly for the first time.
Seamless data flow across all functional areas: service, operations, supply chain, product, finance and commercial, all feeding into a single intelligence layer. Every function sees what it needs. Leadership sees everything. Data that was previously trapped in silos becomes a shared operational asset.
Decision-grade data at every level: the difference between a report and intelligence is what you can do with it. I build systems where the data is structured, trusted and current enough to make decisions from in real time. Not a summary of what happened last week. A live view of what is happening now.
The operating view: the end state of every engagement I run. A single dashboard where leadership can see the health of the entire business across service, operations, product and finance, with AI agents working underneath it to surface risks, flag anomalies and accelerate decisions. Built on your infrastructure. Owned by you.
Governed at every stage: I work hand in glove with your IT team, align to your corporate governance model, and sign off at every stage of the build. Discover, Define, Design, Deliver. Nothing is deployed until it is proven. Nothing is charged until it is scoped and agreed.
06
The engagement model that governs every transformation
Every engagement I run is structured around four layers. Together they ensure transformation lands with confidence, on data you own, at pace you control, with no lock-in and no surprises.
AI appropriately applied is an investment. Without the commercial discipline behind it, it is a cost.
Most businesses I work with are not struggling for lack of ambition or technology. They are struggling because the operational infrastructure underneath the business has not kept pace with where the leadership wants to take it. Data sits in silos. Reporting is manual and backward-looking. Decisions get made on instinct because the systems cannot produce the intelligence needed to make them on data. People are busy, which is not the same as being productive, and the gap between the two is where growth quietly stalls.
I come in, map the gap, design the architecture, build the system and ensure every phase lands with measurable outcomes. The AI layer is the enabler. The commercial discipline is what makes it stick.
